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wellpoint |
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| Each year, Weiser Creative Group develops potential themes for the Annual Wellpoint EXPO in Las Vegas. We consider graphic elements, taglines, slogans and color palettes and their use in a variety of applications. This process involves choosing a theme that offers the most in "creative" opportunities. As there are many components, each piece must be identified as an individual, but fit within the original theme. This requires the proper management of typography, graphic elements and formatting. Visually, our goal is always to create a campaign that communicates the size and credibility of this event. People trust what they see, so it's imperative to present the EXPO as an event worthy of their valuable time– not just say it is. |
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