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valueclick media |
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The Fortune 500 company ValueClick Media is a leader in online advertising. Although their old collateral "functioned," it did not properly align them with their well-known competitors. Poor continuity, inconsistent color and graphic usage was a major contributor. They came to Weiser Creative Group with a desire to establish and unify their look.
The parent company's logo featured an arrow, so it seemed logical to carry the arrow theme into the division. After noodling with literally dozens of arrow shapes, we developed an arrow built from a series of "network dots." These dots became a feattured element for all remaining collateral, from trade show graphics to magazine ads. This bold, progressive look, along with the tagline: "Here. There. Everywhere." effectively displays the company as a serious player in the online advertising marketplace. |
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