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SYMARK Software |
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| Symark Software is a developer of UNIX/Linux security software. Although their current collateral functioned, it did not present the company as a true player in the marketplace. They came to Weiser Creative Group with a desire to overhaul their existing material and develop an ad campaign to help bolster awareness and credibility. Their current material contained too much information. We wanted to create intrigue, motivating potential customers to seek more information via web or sales representative. Our approach was to target specific audiences and isolate their individual needs. The single thought approach was effective in delivering a more concise, targeted message, ultimately positioning Symark Software as a confident leader with an arsenal of security offerings. |
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