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metric motors |
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| Metric Motors was introducing an innovative new product for high performance engines. It was important for Weiser Creative Group to establish a look that was "credible" and not "gimmicky." With this in mind, we developed graphics and copy that would instantly convey the benefits of the product, without overpromising. The final collateral proved to be very effective on two counts. First, because the clean professional style helped to elevate the brand positioning amongst competing collateral and second, the information was delivered without sales cliches, but as factual discovery. |
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