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the california endowment |
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The California Endowment created the Center for Healthy Communities to bring together community and civic leaders, health proviers, advocates and policymakers in the quest for solutions to California's critical health care issues. Our task was to create materials that would proplerly convey the vitality of the new facility. It was important for the collateral to have a more "accessible" feel, helping readers understand that this is more than your average conference center.
The design of the new center is very engaging, creative and bright. We decided to marry the brochure to the Center by utilizing many of the Center's architectural features. As the Center was still under construction during the brochure's development, people were digitally inserted into photography to give the facilty some life. |
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